The Four Phases of Marketing Your Business
How to build, sustain and grow your businesses marketing program
Your marketing department is your profit and growth center. If not built well it will not perform to its fullest potential. A poorly managed marketing program leads to blind asset allocation unchecked marketing tactics that may or may not reach company goals and objectives, or worse decrease the longevity of your business.
On the contrary, when a marketing program is built well it will produce qualitative and quantitative results that can be measured and accounted for. These results can show if the tactics employed (traditional, digital, social) are helping to reach company objectives by increasing brand growth and profits.
The Four Phases of Marketing Workshop was created for small business CEOs and their teams who want to increase revenue and get the most out of their marketing departments.
Who Should Attend:
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If you are in the planning phases of your business and want to understand how to set up your marketing program.
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If you are in the growth phase of your business and your need to restructure your marketing department.
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If your marketing efforts have stopped growing your business and you need to get back to your "why" and differentiate yourself from the competition.
This four-part hands-on webinar will teach you to build your marketing foundation by covering the marketing process to discover where your company might need to take a closer look to increase or decrease your asset allocation.
You will learn how to look at your target market to see how different customer segments can increase revenue and how to position your company against the competition.
You will learn how to set goals that are adopted by the entire company and lead to campaign success and if not, you will be able to locate what did not work and fix it fast.
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You will build your marketing play book that can be utilized by a mighty marketing team of one or shared with your entire marketing department.
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This workshop will be available soon. We are currently booking 1 on 1 coaching sessions.
If you need immediate marketing advice
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